In our modern, fast-paced world, it’s easy to lose sight of simple things that make us really happy.

“My Dad” inspires us to make a choice and open our eyes to the simple, everyday joys around us and to share them with the ones we love.

“My Dad” premiered on YouTube and Facebook on February 8th, right in the middle of the Super Bowl ad hype.

Even though the spot didn’t air as a Super Bowl commercial, it was able to cut through the clutter and became part of a conversation, not only being compared to the big-game ads, but getting millions of hits within its first week alone.

Users’ comments:

“Should have been a Super Bowl commercial instead of some of the dumb ones that were showed!”

“why wasn't this commercial featured on Super Bowl Sunday? The internet is WINNING!”

Within its first 3 weeks online, “My Dad” got 17M views sparking meaningful conversation with over 2.8K comments. Hershey’s reconnected with the new generation over an important, modern-day insight.

Users’ comments:

“Wake-up call for us parents who oftentimes forget that kids come first especially in their formative years.”

“This is a wonderful video showing that we focus on so many things in our lives and sometimes forget about making those precious memories.”

“I've started a new career and this made me see how precious little moments are. Love the video! Love my family!”

“Thank you for showing kids need parents who are involved, who put down the computers and cell phones and pay them attention and quality time.”

“That is so true, life goes by fast enough [e]specially when u don’t take time for yourself and your family.”