Cannes Lions

MY FLAVOR TONES

McCANN SANTO DOMINGO, Santo Domingo / NESTLE / 2017

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Overview

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Overview

Description

Make with the same traditional and old polyphonic ringtones, songs full of flavor.

One of the most famous musical producers of the Dominican Republic, producer of great world successes, was hired to compose these ringtones.

Which began to sound as always and then became songs of different musical genre: merengue, salsa, bachata, cumbia, etc. All dancing and full of flavor.

Execution

George Rodriguez, a famous Dominican producer and musician, was credited with creating worldwide hits. Expert in tropical rhythms.

It was composed 25 songs, starting from the famous and most well-known polyphonic ringtones.

The audio of each of the songs was designed exclusively for MAGGI MI SABOR, giving each ringtone a unique flavor and style.

It was 3 weeks of recording, where a synthesizer of the time was used to reproduce exactly each ringtone.

The promotion lasted a month and 2 weeks.

But after 5 months later you can still hear all over the country, ringtones full of flavor.

Outcome

300,000 ringtones downloaded

27% increase in sales

6 more points of brand tracking Maggi's portfolio

3 of the ringtones, were in the top ten of the most listened songs in the main radios of the country, for 3 weeks.

And a whole country with its cell phones with much flavor.

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