On Valentine’s Day “love” becomes the most common word. We say it, we text it, we use it and we abuse it. What if we can replace emoticons with emotions... words with feelings... and all those little heart shapes with real HEARTBEATS?

Creative idea:

The most personal declaration of love is the sound of your very own heart.

We created My Heartbeats, the first branded smartphone application that allows you to send the sound of your heart to the person you love.

Once you installed My Heartbeats, all you had to do was to place your finger on the Smartphone’s camera; the app detected your heart rate and transformed it into a 10 seconds recording of your heart. Play it, listen to it and than send it to that special person in your life.

In order to encourage the customers to use the app, the first three sounds sent or received were awarded by Orange with 10 times more Mb of internet than their actual heart rate recorded in the application. My Heartbeats was available on Google Play and AppStore for all the Orange national customers, from 9th of February 2016 till 15th of March 2016 and it was an Orange exclusive application.

My Heartbeats mobile app was promoted without the TV support (in a country where this is the most influential media channel ), but only with OOH, radio, interactive in-store display, web banners, social media and a special print ad edition.

Although we didn’t have the TV support, My Heartbeats app went directly to our users hearts. In just a few days from the launch it went on the 1st place in Top Free Downloads both on Google Play and AppStore overtaking much more popular apps like Facebook, WhatsApp and Messenger.

• 583 571 App downloads (Orange customers only)

• 1st place in Top Free Downloads on Google Play and AppStore – for three weeks in a row.

• almost 5 000 000 heartbeats sent and received in the application

• about 3 000 000 Gb of internet earned by Orange users