Cannes Lions
WUNDERMAN GERMANY, Frankfurt / LUFTHANSA / 2013
Overview
Entries
Credits
Execution
Designing your personal 'island of dreams' is something very appealing to everybody. But what's usually nothing more than a game in this case has a relevant outcome: Offers that match exactly with what you're dreaming about.
And this is a perfect fit to Lufthansa's claim 'Nonstop You'.
Outcome
More than 41,000 islands were created,
More than 19,000 people demanded future information, based on their island’s specific configuration.
And they received offers that really would fit into their personal expectations about the perfect holiday.
Similar Campaigns
12 items