Cannes Lions

My Life is a Play - Signorina Fragrance

(h)Films, Milan / SALVATORE FERRAGAMO / 2016

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Signorina irradiates joy of life. Innocent and mysterious, chic and rebellious, but most of all ironic and self confident.

Her life is like a fresh and enchanting musical. Signorina is the protagonist, the one and only director on stage.

Therefore her life is a play which takes place entirely in a theater, exploring in three acts the sides of her personality.

Three acts like the three fragrances of the Signorina universe: romantic as Eau de Parfum, sensual and dazzling as Eleganza, seductive and darker as the newest Misteriosa.

A tribute to the youth and independence of all today’s girls.

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