The situation: Contrary to its market share, "MINTIA," Japan's top mint brand, has felt there is a distance from its consumers, and has been left out of the consciousness of its users, like the air we breathe.

The purpose: Changing "MINTIA" into a personal, loved brand, and to prevent users from drifting to other brands, which happens at a 1/3 likelihood.

Establish as a free service for two months on the website. We enabled the production of personalized MINTIA, available to anyone, without having to actually purchase the product.