Planning for retirement is hard. myPlan from Fidelity makes it easy. To promote this easy tool that makes planning easy, we developed a campaign that drove home the “easy” message. From TV spots about easy, print and online that included easy games and the evolution of easy, to a mini-site called “The Wheel of Easy”, 32 video-clips and games all about easy. We made sure everyone knew Fidelity’s myPlan was retirement planning, made easy.