Cannes Lions
MUDRA DDB, Mumbai / SANOFI AVENTIS / 2005
Overview
Entries
Credits
Description
To send an air pillow in a box. The message on the box reads: "What you should prescribe if you're not prescribing Myoril."
Outcome
Since it was aimed only at doctors, it helped in ensuring top-of-mind recall for the brand and also conveyed the USP of the product effectively, which is a non-sedating muscle relaxant.
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