The project started with a casting call via the ViennaTourism Facebook Page. The winner was Pilar form Spain – a Video journalism student from Valencia who spent a semester in Vienna.

Simultaneously we were looking for five real persons that could represent the brand building blocks.

Together with the locals, we organised each perfect day – which should contain at least 5 “secret“ tips.

During each video, the users can:

- switch hosts

- get more information & panoramic views

- take pictures during the videos & share them

- collect trophies and become a Vienna expert

The results were amazing:

- 113,000 unique users within the first month

- 2m videoviews

- 15,000 interactions on the website

Bloggers and marketeers were writing about the project. Our locals and the “locations” we visited shared the project

(e.g. Museumsquartier, Kunstkammer in the KHM, …).