Since Burger King came back to France in 2013, people rushed in our restaurants but most of the time, they all come the same the reason: the Whopper, our mythic burger.

How can we make them try the rest of our burgers in order to increase the visit frequency and continue recruiting new clients?

To present our fans and prospects the Mystery Burger promotion, we decided to establish a game with them around this mysterious white box that could contain one of our 10 burgers at random.

A 100% winning but unpredictable game that finds its outcome when you finally open the box to discover what you got.

An affordable game, only 2€, without any risk: whatever you’ll get, you would not be disappointed as all Burger King’s burgers taste good.

From the dedicated TVC to our national OOH and DOH campaign, our interactive mobile banners, publications on Social Media and instore communication, all the creations we produced were about installing this game with our clients, tease them and create the desire to come and try the promotion.