The main objective for n-gage.com was to offer in-depth product and gaming-related content, such as games and device information, plus a variety of demonstrations. The online presence also includes the N-Gage Arena, the first global community for mobile multiplayer online gaming. The frequently updated, high-quality content makes the site valuable for the target group and increases Nokia’s credibility among gamers. Our secondary objective was to support off-line marketing and marketing events in a consistent, seamless way.

Target groups: active gamers, mostly male, 18-25 years old, tech-oriented people interested in the latest gadgets, N-Gage owners and potential N-Gage owners, hardcore and casual gamers, all those interested in mobile gaming/entertainment, press and media and game developers.