Cannes Lions
MATHEMATIC STUDIO, Paris / WHATSAPP / 2023
Overview
Entries
Credits
Background
While the short film is a reminder that WhatsApp can help connect you with others, it was also likely made by WhatsApp to profit from Antetokounmpo’s fame. He was named NBA All-Star Game MVP for the Milwaukee Bucks in 2021.
Execution
Vivian Odior, WhatsApp’s global head of marketing, told Variety, “‘Naija Odyssey’ is a story that reinforces how WhatsApp helps us embrace our multifaceted lives. In navigating relationships, identity, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those who matter most.”
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