Gotstyle, an innovative menswear store in Toronto, launched live online video shopping via Skype and Facetime. To promote this new service, the client asked it's agency to come up with a campaign idea that was trans-media, integrated, sticky and as edgy as the brand itself. A video was produced called 'Naked Man'. The idea was to show man at his most vulnerable and needy in regards to getting new clothes quickly. That vulnerable state is, of course, being naked. The :75 video was made as well as a 4 minute Behind-the-Scenes video. Both were posted on Gotstyle's website linked to YouTube. A :45 second cutdown was done to put in movie theaters and on large digital screens around Toronto during tech and entertainment festivals. A video game called Naked Man was also produced, allowing players to score points that then awarded prizes that were picked up at the Gotstyle store.

The :75 "Naked Man" YouTube video launched on Gotstyle's website and pushed through a targeted press release and e-newsletter, garnering large amounts of national and international earned media. After getting 75,000 views in three weeks, a 4:00 Behind-the-Scene video was again posted on Gotstyle's website creating another wave of interest and another 100,000+ views. A :45 version was then put in theaters around Toronto during James Bond's "Skyfall". This cinema ad ended with a SMS/text promotion for free "Secret Agent" gifts given out later, in-store. This version was also placed on large digital screens at local events like Fashion Week. Finally, a video game was launched online, mobile and tablets and pushed in another press release. The game featured a naked man trying to escape from an apartment building while being chased by an assortment of characters. Points earned ballots and a chance to win weekly prizes from Gotstyle.

The campaign was so successful for Gotstyle, that they pushed ahead with plans to open a second store in Toronto, which officially launched in March, 2013. The Naked Man game was played live at the Grand Opening party on a large screen from mobile devices with the actor, who played the Naked Man, in attendance. Overall, men used the live online shopping service and the client brought in more iPads to service the increased demand. With rollouts of successive integrated aspects of the campaign, more men (and some women) used the service throughout the remainder of 2012, into 2013. Free delivery was also made available locally which proved popular as well. Gotstyle won a medal at a prestigious 2013 Shopping Innovation Award Show in Canada, driving a new flurry of earned media and customers. Consumers have viewed the main video on YouTube with numbers currently approaching a half million views.