Cannes Lions

NAPPIES

SAATCHI & SAATCHI, Frankfurt / PROCTER & GAMBLE / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

To present Pampers Cruisers in an exceptional, playtime focused way and find mothers where they frequently are with their little ones, we chose regular baby-swings, which can be found onmost playgrounds as a perfect medium for playtime in motion.

Outcome

As it is still ongoing, we don't have a final number of reactions and feedback.

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2021, PROCTER & GAMBLE

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