Cannes Lions

NAPPIES

SAATCHI & SAATCHI, Frankfurt / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

To present Pampers Cruisers in an exceptional, playtime focused way and find mothers where they frequently are with their little ones, we chose regular baby-swings, which can be found onmost playgrounds as a perfect medium for playtime in motion.

Outcome

As it is still ongoing, we don't have a final number of reactions and feedback.

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