Up to 80% of all new mums suffer from the baby blues—with mood swings, anxiety and isolation all too common. 1/5 of all cases can turn into a longer-lasting, deeper clinical depression (also known as postpartum depression). Thankfully, leading psychologists agree that with the right love and support in the first few weeks, most cases are short-lived.

Leveraging standard ‘wetness indicator’ technology, we embedded simple messages that appear when the nappy gets wet—loving messages of encouragement, each coming from the best person to give mummy a boost…her baby.