Cannes Lions

NASAROMA

Y&R BEIJING, Beijing / SHANGHAI YICHUAN HEALTH SCIENCE & TECHOLOGY CO / 2012

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There are many motion sickness remedies on the market in China. But as the Chinese public is now travelling more often, and for longer distances, the moment seemed right to introduce a remedy in a different way.sick bags, where sick bags are normally found were in this case, branded Nasorama. On each bag, depending on the situation, was the relevant cartoon. They could be found in planes, boats and automobiles.

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