Cannes Lions
WIEDEN+KENNEDY, New York / ESPN / 2011
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“Invincible” is a tribute to the unbelievably treacherous and potentially deadly intensity that is accepted as a fact of life in NASCAR culture. The anthem spot slows down harrowing and brutal moments from a Sprint Cup race to a near standstill, capturing with clarity and immediacy the challenges drivers and their teams are pitted against every second of this cutthroat contest for the biggest win in the sport. Anchoring these hypnotically paced instances are the gravelly and sagacious observations of Old Man NASCAR, a mysterious yet somehow familiar narrator who is the legacy of racing personified.
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