Cannes Lions
CLIFF FREEMAN AND PARTNERS, New York / FOX INTERNATIONAL / 2005
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The premise of the spot and campaign, "1 vs. 42," is based on how NASCAR drivers battle 42 other drivers each race. In "Knights,” dark knights prepare for battle against an opposing army made of one lone knight: Dale Earnhardt Jr. Clearly outnumbered, Jr. stoically charges the knights on horseback.
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