Task: The development of a winter radio campaign for Nasivin nasal spray effectively points out the product's benefits and distinguishes itself from other medical radio spots. It is also to communicate to the sniffly consumer that Nasivin is the best choice during the cold season.

Idea: We use the man's sniffle and his accompanying nasal voice and filter it through really serious topics. That way we indicate that you can hardly take people with a 'sniffle-nose' seriously.

Solution: We listen to people in different situations with a 'sniffled' nose. The protagonist tells us a really serious story, but because of his nasal condition he seems really funny which makes his 'sniffled' situation ad absurdum.