As we transitioned from election season to the holiday season, we asked ourselves what the ladies on our lists really needed. Now more than ever, women needed contraceptive education from a voice they could trust. So we made that voice nasty—not nice. Our Nasty Women's Choir was organized to spread entertainment and education at a time when women needed it most.

The Nasty or Nice campaign was implemented over the course of 2 weeks in December 2016. It began by distributing over 5000 “Holiday Gift Guides for Nasty Women” in TimeOut New York, highlighting different forms of birth control (i.e. female sterilization—for the woman who has completely given up on humanity) as well as a link to a website (www.nastyornice.org) with detailed information on contraceptive methods.

In addition to distributing postcards, we created 250 limited edition IUD ornaments to deck some lucky ladies’ halls. Next, we formed the Nasty Women’s Choir, rewrote Christmas carols like “Hark! The Nasty Women Sing” and “Donald Trump is Coming to Town,” and invited women everywhere to sing along through social media or in person as we caroled around Manhattan on 12/17.

Despite some nasty weather, hundreds of nasty women showed up to the Nasty Women’s Choir caroling event on 12/17. The event was covered by New York Daily News, Newsweek, the Observer, MTV News, and Elite Daily. With less than $1000 in media budget, and in less than 2 weeks, the campaign got 350K video views, increased NOW-NYC membership by 300%, got 420K Facebook impressions (over a 600% increase) and 160 million total media impressions. Most importantly, we contributed to a conversation about long-term contraception, doing our part to help the number of IUD insertions increase by 19% since the election. We guaranteed that no matter what happens during the next four years, nasty women across America will be more informed, more prepared, and more empowered.