When Nat Geo approached us to help them launch their new docu-series, QUEENS, they were very specific about wanting something different, bold, and unique. They shared that QUEENS in itself was changing the game by having an all-female filmmaking team, as many natural history programs are heralded as being created by men. Nat Geo is changing the game by having all-female filmmakers at the forefront of this series featuring female matriarchs in nature.

NYFW was the perfect intersection of pop culture, influential people, and diverse representation. It was the perfect opportunity to draw parallels between the series and fashion by highlighting the powerful females driving change by being at the forefront of male-dominated industries: nature documentary filmmaking and fashion. We took it to the next level by having life-size and lifelike holograms of female animal matriarchs walking alongside human models in real-life parallel dynamics.

The late 90’s runway inspired each look shows with deep color tones, dramatic headpieces, and adornments.

Plant Kween, a Brooklyn-based ‘plantfluencer,’ opened the show as ‘Mother Nature,’ and Sophie Darlington, a wildlife cinematographer who worked on the series, walked the catwalk wearing a pink Sergio Hudson outfit.

Act I also featured a formidable hologram of the lioness from the “Crater Queens” episode and showcased a model wearing a custom tan crushed velvet design inspired by the color and fur of a lioness by designer Theophilio.

Act II showcased a hologram of the awe-inspiring brown bear from “Coastal Queens'' with a model walking in a custom design representing “water” by JèBlanc. Act III was all about the elephant from “Savanna Queens,” showcasing a hologram of the majestic animal alongside a model in a custom design by Theophilio featuring the shape and sleeves inspired by an elephant and her trunk.

With Nat Geo's innovative take on the natural history genre, we had the opportunity at NYFW to reach new, diverse audiences—especially women, multicultural audiences, the LGBTQ+ community, and social influencers. We also knew this event would garner massive media attention.

In order to fully express the fierceness and diversity of the animal queendom featured in QUEENS, we infused holographic technology, contemporary dance performance, environmental soundscape, and dynamic visuals into our fashion presentation.

We strategically selected show references to design life-size holographic animals that replicated the texture and movement portrayed in the series. Professional dancers were woven into the casting to infuse animalistic movements into the runway experience. We worked closely with prominent female designers. Series clips looped on an LED wall and columns, immersing the audience into the show. Animals migrated in beautiful formations from panel to panel, illuminating the models as they graced the

We started planning in September 2023 for the event that drew 250+ industry influencers, celebrities, fashion tastemakers, and media.

It was important for us to champion multicultural and diverse women designers to bring a new perspective to these dynamic narratives of queendom. We took great care to curate a roster of diverse, powerful individuals to help bring this story to life.

Working with our hologram production partners, we were able to achieve an incredible presentation of a life-size elephant, lioness, and brown bear, all of which were choreographed alongside the models and dancers in the show. It was an epic feat, and we were very successful in achieving the shock and awe from the audience when the animals leaped, prowled, and roared across the stage. It was very 4D. Everything was intentional to ensure we took the guests on a journey through Queens.

With a projected overall social reach of 820K+, ‘Fit For A Queen resulted in almost double the anticipated reach, with a confirmed overall social reach of 1.8M to date.

To date, our press coverage is currently tracking at a combined estimated potential audience of 679 million and an estimated 682,000 views. We created a robust media invite list that included 261 influentials in fashion, culture, and film, along with the series’ filmmakers.

With 30+ press hits, resulting in over 628,000 views and over 71.4K social accounts reached, we generated buzz pre- and post-show to drive anticipation for the QUEENS premiere!

Some notable press includes:

Post-event coverage

USA TODAY

Global Grind

The Knockturnal

Forbes

Fashion United

Pre-event coverage:

WWD

Fashionista