The creative idea redefines the protection of human rights defenders at risk by connecting them with the world. Providing the first assault alarm system connected to social media, powered by you and me.

It engages the world and disrupts the silence of oppressive regimes by making information about assaults known globally - creating a link between the victims and the world making sure no cry for help goes unnoticed.

Natalia Project as a vehicle, reaching 1 billion plus in leading earned media, positions Civil Rights Defenders as a force for driving change and builds direct relationships with local partners.

The project was launched April 4 and after two weeks the results so far are:

- Direct response (likes and follows), within in less than a week created a reach in social media surpassing 100.000.

- Google hits went from 4.000 to 23.000.0000 in under four days.

- Earned media with a reach of 1.000.0000.000 + persons distributed the project, positioning Civil Rights Defenders. The effect of Natalia Project on Civil Rights Defenders brand has after two weeks not yet been calculated but donations are up 1.400 %.

- Just days after launch the United Nations rapporteurs endorsed the project.