NatGeo Wild, a cable TV channel launched by National Geographic Society, has rich animal-related content and more importantly, champions wildlife conservation. With the posters, the programme aims to reach out to children and inculcate the importance of saving animals where many are fast becoming extinct and critically endangered.

The all-familiar A to Z learning poster for children is given a makeover and recreated to feature extinct animals, which future generations are destined never to see, and also endangered animals, which could possibly become extinct in our lifetime.

The posters were distributed and placed in schools and community centres, and were well received by teachers and the young students.