The National Advertising Awards is a brief-based, Canadian advertising competition with the ultimate prize – a week in Cannes during the Advertising Festival. It’s the kind of brief most advertising people would love to spend their time working on. Unfortunately, real work often takes up most of that time. To help alleviate some of the workload, we created the farcical Ad Generator microsite. By answering a few staggeringly simple questions, the Generator would create an entire ad campaign (or timesheet or media plan) and deliver it in a ready-to-go, client-friendly powerpoint presentation.