Cannes Lions

NATIONAL COALITION AGAINST RACISM IN SPORTS AND MEDIA

RETHINK, Toronto / NATIONAL COALITION AGAINST RACISM IN SPORTS AND MEDIA / 2015

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'Redskin' is a derogatory racial slur used to describe Native American people. Despite being a historically offensive term, an NFL Franchise (the Washington Redskins) refuse to change their name, even though Native Americans have protested it. Washington's owner Dan Snyder has a large financial interest in keeping the name the same, which outweighs the insult to this oft overlooked group of people.

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