We incorporated the sound effects of popular computer games into the world of nature to show that anything you can imagine in the virtual world you can find in the amazing world of National Geographic Kids Magazine.

We created special enviro-puzzles that were handed out ar national geographic kids magazine road shows.

NG kids magazine has received a remarkable response to this innovative promotional idea with readers asking how they became incolved with the protection of the planet. Subsequently, additional NG kids green initiatives like the "Young Conservatives Fund" have seen a marked increase in member application.