The brief was to extend the subscription order of the kids magazine ‘World’ by National Geographic by using a tool which will fit the brand.

With the ‘Deep Sea Calendar' not only can children dive into the endless sea, but also the parents will learn a lot about the sea dwellers by fascinating motives and interesting information.In addition to the transmission of knowledge, the ‘Deep Sea Calendar’ is also an eye-catcher in every room, giving many reasons to sign up for a subscription of the National Geographic World and to have fun with the subscription bonus a whole year.

The planned 10% increase in subscriptions was even exceeded by another 7%, so that all together the sales have increased by 17% because of the extraordinary subscription gift.