Everyone knows that there are National Parks. Most people have visited oneand they have stories to tell about their experiences.What these people don't know is that the National Parks are not self-sustaining. The National Parks Conservation Association asked us to bring the parks back into the America's conversations and in doing so, raise annual funding through donations.

We let the conversation be the solution.

We took the actual user submitted comments collected online through the program’s interactive initiative and turned those into posters. Each poster used approximately 10,000 words to recreate a different image from a different national park. In an effort to tie the posters even more closely to the National Parks, two different metallic inks were chosen. The first replicates the color of an 1872 Indian Head Penny, the same year as the designation of the first National Park, Yellow Stone, and the second metallic ink replicates the color of a 2010 penny.

The posters brought badly needed attention to the plight of the parks anddrove people to givetwocents.org where they could submit their own storiesabout the parks and donate two cents for every word.