Cannes Lions

NATIONAL READING CAMPAIGN

SAATCHI & SAATCHI, Rome / MINISTRY OF CULTURAL HERITAGE AND ACTIVITIES / 2008

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This seems like a radio ad that's against books and reading. In fact, the speaker never read a book and invites everyone else to do the same. Anyway, this person doesn't know how to talk. He's really ridiculous. He makes me want to read more.

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