Cannes Lions

NATIONAL WUSHU CHAMPIONSHIP

McCANN ERICKSON, Kuala Lumpur / PAN MALAYSIAN POOLS / 2006

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Connect culturally with the Chinese gaming patrons through the use of sponsorships that allow higher visibility. As gaming brands are not allowed to advertise on TV, sponsorship of a national Wushu Championship allowed a unique opportunity for Da Ma Cai (Pan Malaysian Pools) to be seen on TV.A swordsman shows off his accuracy on a fly.

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