To announce Humo magazine's national youth enquiry/survey, we created a character who was taken of the enquiry because of his extremely conservative thoughts regarding young people. Convinced that the Humo enquiry was not reflecting the true facts about young people, he opened up his weblog 'humo lies', where he shows his films of evidence proving that today's youth is corrupted, oversexed and drug-obsessed.

On the site, he takes lots of other initiatives to get the youth back on the right track, publishing posters and alerting parents with a chain mail.

The site was conceived as a character blog, running for a period of one month. Every few days, the character posted new evidence and material on the blog, creating a hype and suspense amongst youngsters, who were eagerly awaiting the next posts. In total, 10 films and a series of 10 posters were posted.

In television, print and radio, the character announced the opening of his blog against humo, making the blog the central element of the campaign.