To communicate the promotion of Gas Natural Fenosa: “Hot water without interruptions”, we think on the creator of the Wilhelm’s scream. The Wilhelm scream is a sound effect that has appeared in all kinds of movies from 1951 to today. Distant Drums, Poltergeist, Indiana Jones: Raiders of the Lost Ark or Reservoir Dogs are some of them. Gas Natural Fenosa’s offer it was so good, that after so many years, Wilhelm was convinced that it was time to retire from his stressful profession. So then, he would never cry in the shower anymore.