THE STATUS In Germany alone, there are 17 active nuclear power plants. In 2010 the government introduced a draft bill to extend the operational lifetime of all plants. This will result in an increase of 370 tons of highly radioactive waste annually. To date, no solution has been found for its disposal.

THE CHALLENGE Demonstrate that the unsolved problem of nuclear waste affects everybody in Germany.

THE IDEA Why not divide the nuclear waste fairly among every household in Germany? On behalf of the German Society for Nature Conservation (NABU) we invented the DGEAA – the German Society for the End Storage of Nuclear Waste, pretending to be an official government organization. They are responsible for the first ever radiation-proof Domestic Castor ® Container. Delivered straight to German households through a unique direct mail piece. Each claims to contain one citizen’s per capita share of 4.5 g of nuclear waste. A cover letter informs people about the situation and drives them to the website. From here, they can directly raise their voice against the nuclear threat.

THE RESPONSE 1000 mail pieces have been sent to selected decision makers and journalists. 86% of the audience visited the website. 24% directly wrote a mail to their local government. The journalists covered the story and helped to bring the problem of nuclear waste back onto the agenda.