During the last year, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. We needed the world listen to us. We created “Nature is calling for help”, a radio campaign made with real bird songs, recorded while their forests were being destroyed. To raise awareness and make visible the impact of bushfires and deforestation on our planet.

We created a radio campaign using real recordings of these birds, perfectly mimicking the sounds they heard while their forests were being destroyed. An Australian Magpie that during bushfires, learned to mimick fire sirens, and a Lyre Bird that learned to mimick the sounds of chainsaws and saws from loggers. Two radios to make a powerful call to become aware and join the fight for preservation. Because today more than ever, nature is calling for help.

The problem is clear, every year bushfires and deforestation increase in the world, we have been witnessing the devastation of our nature and the indifference of the world for decades. That's why we decided to raise awareness and sensitize people about the seriousness of these problems, but this time in a different way. We created a radio campaign made with real bird songs, mimicking the sounds they hear while their forests were being destroyed, to make a powerful call to become aware and join the fight for the preservation of nature and the environment. Because today more than ever, nature is calling for help.

We created a radio campaign made with real bird songs, mimicking the sounds they hear while their forests were being destroyed, to make a powerful call to become aware and join the fight for the preservation of nature and the environment. Because today more than ever, nature is calling for help. The video case and radios were published in all digital media, in addition to social networks and radios were shared throughout the WWF network, and it were aired on the Chilean radio “Más Radio FM”.

Because this campaign is still on air and being diffused in all countries of WWF's global network, we do not yet have definitive feedback on how many people it impacted and how many new members it attracted.