Apple rivers, grass roads, giant cats made of apples, trees replacing streetlights...they say dreaming is for dreamers, but Strongbow dares to disagree. The cider company decided to instead believe in the imaginations of those who can still dream of a world where we can bring nature back into the city. Follow Mary Mattingly and Monsieur Plant as they pimp nature into every corner. Witness one dream wilder than the other, as they invite the city people to surf on an apple river and skate on boards made of bark.

The VFX team forged tens of thousands of red CG apples to take over Mexico City and demonstrate the powerful force of Mother Nature. Among a host of complex VFX in every shot, artists used simulations to create an apple river and an entire “apple cat” that strolls down the street, creating algorithms to configure the perfect placement of the apples, enabling them to expand and stretch around each other as skin would around a typical cat. Another VFX challenge involved peeling back concrete, a materialistically impossible feat, to expose rich greenery. To make this happen the shoot team gave the characters a foamy prop to physically hold onto and pull back. VFX artists then created an effects simulation to stitch it together to create the elaborate sequence. The artists utilized Houdini, PFtrack, Nuke, Photoshop and Flame and rendered the film in Arnold. Mocha was used for roto and tracking.