Cannes Lions

NATUROPTIC BINOCULARS

TBWA\PARIS, Boulogne-Billancourt / NATUROPTIC / 2006

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In a quiet landscape, a group of ducks fly. The Net surfer, using the binoculars discovers that it is not ducks but pterodactyls!Objective:Create the notoriety of the naturoptic’s binoculars.Target:All

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