The core NBA fan is the true definition of fanatic. He craves everything NBA—the games, the stories, the scores, the stats—24/7, 365. The NBA enlisted mono to position its digital network as the ultimate destination for impassioned NBA fans.To illustrate the depth and breadth of NBA TV’s coverage, mono developed a :60 TV commercial featuring one of the NBA’s most celebrated players, Kevin Garnett. Using only actual interview clips, we edited an entire season’s worth of Kevin Garnett sound bites—from trade to training camp to post season—to tell one comprehensive story of his quest for his first NBA championship title.