We developed a messaging application for NDTV wherein NDTV would be able to reach out to as many as one million or more people (who voluntarily choose to download the application). From raising issues to forming opinions, this application would deliver messages on the computer screens of all those who are connected. The moment the computers are switched on, they would see the latest message from NDTV. And it also provided the user to give messages to the server. And all they had to do was click on the application and send the message and it could be seen on the screen, post approval.