Cannes Lions
SANTA CLARA, Sao Paulo / NEBACETIN / 2013
Awards:
Overview
Entries
Credits
Description
In Brazil, Branded Entertainment is still onset.
Brands invest in the 30" format on TV or do product placement in popular shows, such as soap operas and reality shows.
Execution
The documentary was shown on YouTube and posted on behavior, photography, tattoos and beauty blogs and websites.
Outcome
The documentary was shown on YouTube and published on women's behavior, photography and beauty blogs and websites. More than 192,000 views on YouTube, 43,000 views of posts on blogs and thousands of likes on the brand’s fan page on Facebook showed Brazil that the memories and the skin of the families are very well treated by Nebacetin.
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