Ne.bot (Nissan Educational Robot) is a game for iOS made to be played while the car is in motion, but which can only be played while the vehicle is within the speed limit. The character of the game, the Ne.bot robot, follows along with the car, flying over the landscape in the background and, by reading the data of the car's speed and the speed limits on the roadways, the game helps kids to monitor the driver. If they drive faster than they should, the robot gives an alert. If they keep accelerating, the game is over.

Ne.bot was implemented initially for iOS. There were two months of testing before the game was made available on the App Store. It was publicized on Nissan's channels, such as the Nissan fanpage on Facebook, which has more than 15,000,000 fans. The game is initially available in Portuguese, but it is available for download worldwide.

Ne.bot reached thousands of downloads in the first week and extensive engagement of the target. The game is available free of charge, and even those who don't have a Nissan can download the app. Nissan increased its perception as an automaker with a focus on automobile safety.