‘AND market’ is a newly developed brand for Japan’s first smartphone retailer independent from major mobile carriers. Our project includes concept development, brand name and CI & VI development, and overall brand design such as its shop, website and promotional tools.

Neutral means achromatic colour in terms of design. Without any heightened colour, neither black nor white, our design symbolises the brand’s essence by depicting the balance of brightness between black and white. You cannot describe ‘AND market’ by traditional colours, which is quite unique both in its services and brand designs.AND Market Brand Design: LIGHTINGShop Design: Designed by originally developed lighting and interior materials which change lighting aspects.CI & VI Design: Zero brightness design

•~reddot design award~ For its audacious brand design idea and executions.•Won the 2011 buzzwords-of-the-year contest as a representative of smartphone retailers in Japan.•The sales of NEC Mobiling in 2011 has increased by 10% thanks to AND Market sales contribution.•Publicity in Tokyo’s no.1 business news, and many other media, as a leading edge smartphone retailer in Japan.