Cannes Lions

NEED FOR SPEED

ODIORNE WILDE NARRAWAY & PARTNERS, San Francisco / EA GAMES / 2003

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Two young men are joy-riding in their Lamborghini. They decide to pull to the side of the road where two cops are waiting to catch delinquent drivers. As it pulls over, one of the men jumps out of the car and with a spray paint can adds a '1' to the speed limit sign that reads '65'. He runs back to the car and the two peel out. The chase begins.

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