Leveraging off real classified pet, livestock and poultry ads, the ad was paper-set after the classified deadline within two hours of the paper going to print. The pagination of the pet section confined within the safety of the surrounding fence demonstrated the product in a simple yet compelling manner. The press ad offered full page presence by surrounding and leveraging off other paid advertising.

By grabbing the consumer's attention in a distinctly different way, the concept was successful in catching them unawares and questioning their future emotional connection with a pet they haven't yet brought home.

This ad achieved full page presence by leveraging off other peoples paid advertising. A unique idea that enabled the client to have a small space spend, with full page impact.Enquiry rate +200% in the first week.Client experienced 20% increase in sales.Awareness goal was +25% after six weeks.