Cannes Lions
PARTY, Tokyo / KEN'S FOODS / 2013
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Description
NEGOTO is a Japanese girls rock-pop band, and this website NEGOTO³ was a promotional campaign of an interactive music video trilogy for their new songs, continuously released over a period of three consecutive months.
The three songs have a continuous theme about "the young generations' feelings of anxiety about the future," which then is assimilated to a young band like NEGOTO. This is a story about the fans and the band synchronizing and solving these shared anxieties.
The stage setting changes according to three themes, and offers a participatory experience.
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