With a huge existing audience, House of the Dragon needed to introduce a new cast and quickly endear themselves to drive positive conversation.

To drive sustained fan engagement for the highly anticipated House of the Dragon series, HBO Max launched a series of exclusive long-form talent interviews on YouTube providing a rich bank of unforgettable moments to leverage across social feeds.

The goal was to surface the very best moments from the long-form video across social feeds to provide a unique, behind-the-scenes look of the cast's real-life chemistry.

This question asked to Emma D’Arcy by Olivia Cooke showcased their natural banter in the real world between the actors who often were at odds on screen. Between Emma's charm and Olivia's sweetness, their voices ignited QueerTok with their natural chemistry.

As the second set of actors playing key characters, we focused on a moment that highlighted the chemistry between them, and who they are as unique individuals, to fuel fan love.

The short-form Negroni Sbagliato clip was posted mid-season across TikTok, Instagram, Twitter and YouTube Shorts. Clipped from the full interview, it supported the introduction of new actors and required only 8 seconds to participate in this trending audio. The exchange became an overnight success as fans of the series and talent leveraged the audio to develop their own content. And ahead of the series finale, a select group of fans and influencers who created original content were sent a cocktail kit to make a Negroni Sbagliato while watching the final episode.

The video spawned a life of its own with over 97k (and growing) duets across TikTok and Instagram. Four months after its original release, the video continues to resonate with fans and remains the #1 post across all HBO Max accounts. On TikTok the clip gained over 33 million views and 2.3 million engagements while on Instagram it reached 5.3 million views with 467k engagements and on YouTube Shorts, 1.79 million views and 73.6k engagements. In total, the clip reached over 40 million views and 2.8 million engagements across key platforms.