Billboard transformed into a game console using people mobile phone as controller.

The Billboard's screen was inviting to play showed in it the instruction to start the game.

People link the mobile with the billboard to play. No apps and downloads were used.

Participants introduced the URL in their mobile's browser to start the game.

The mobiles transform in a Nerf Blaster using the accelerometer to launch virtual darts to the targets.

The game consist of how many targets you can get in 45 seconds to win real Nerf Blaster.

The execution was amplified in TV and digital.

Was an awareness activation in an innovated way mixing Outdoor, mobile and gaming.

High engagement, shareable experience and free press is garnered.

More than 300 players in 2 hours.

The goals was in PR, earned media and free press

- National Coverage in "90 segundos" News show of Channel 2 with a audience of 2.5 millions

- More than 15 digital media coverage alive the event.