Cannes Lions
McCANN LONDON, London / NESTLE / 2009
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This spot visualises what the amazing aromas of the Nescafé Collections Range might look like. A jar from the Nescafé Collection is opened. As the lid is removed, the aroma wafts, genie-like from the jar. We follow the aroma trail on a journey. The swirls become spectacular exotic flowers and birds, while others become impressions of ancient Mayan temples and fronds of South East Asian ferns. The look and feel of the film is a surreal, moving, living glass sculpture. All set to an evocative, Latin American samba soundtrack.
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