Our brief was to make Quicky, the Nesquik brand icon, both credible and relevant to kids alongside the established Shrek characters. Users navigate the Quicky character through a series of Shrek inspired animated fairy tale adventures and interactive games to win Shrek related prizes. The online activity is the first element in an integrated joint promotion that will run on-pack, and on TV. We have created a mini trailer for the web site, online marketing as well as an email marketing program to let existing Nesquik fans know that there is some exciting new content on the site.