To reinforce the launching of the Nestea 2007 summer campaign, which uses the concept “Caution: Refreshing”, we have developed a series of actions in Spain to transmit this message to the young public. During the summer months, main cities suffered a cold spell created by Nestea.

- Contacts: 5,785,000.- Qualitative contacts made (flyers distributed amongst target 1,000,000).- Cans distributed: 500,000.