Cannes Lions

NESTLÉ

PUBLICIS MANILA, Makati City / NESTLE / 2012

Film

Overview

Entries

Credits

Overview

Description

"Pag-Ibig" TVC or Love TVC is a tale that begins when boy meets girl. They grow up together, fall in love, get married, raise children and grow old together.Still very much in love, they watch as their grandchild plays with another kid in what could perhaps be the signal of the next generation. The history of love repeats itself. And all throughout, the many Nestlé brands that have been a part of their lives can be seen, silent witnesses to the family's bond of love. The spot ends with an announcer declaring, "Ang sarap pag nahanap mo na ang iyong KASAMBUHAY, HABAMBUHAY." (It's great once you've found your companion in life, for life)

Similar Campaigns

12 items

Connect 2107 - Disruption

MULLENLOWE JOHANNESBURG, Johannesburg

Connect 2107 - Disruption

2017, NESTLE

(opens in a new tab)